Type A Media seamlessly merges our passion and track record in PR with our advocacy for cannabis lifestyles and its ever-growing audience. We pride ourselves on combining the full services and accountability of larger firms with the intimate, hands-on client relationship of a specialized agency.
Prior to answering our calling in cannabis, our collective expertise was incubated in the ultra-competitive NYC boutique PR landscape at the turn of the millennium. Our experience and clients spanned industries from some of the most exclusive nightlife, dining and red-carpet events in New York, Los Angeles and Miami, to national consumer products, to niche initiatives in a variety of industries.
Now, we are proud to have created Type A Media as a pioneer in cannabis lifestyle communications to serve the growing cannabis community.
Tracey Henry is an experienced public relations professional with close to 20 years’ experience in lifestyle, health, culinary and nightlife clients. With a strong focus on media relations, strategic pitching, marketing and brand consulting, Tracey once accomplished a rare “hat trick”—placing clients in three different stories in a single edition—in none other than the New York Times. Her later diagnosis and battle with cancer inspired her to refocus her professional efforts exclusively on the promotion of cannabis-related business, personalities and products.
Brenda Loughery is a communications expert with strong background in writing and editing in addition to traditional media relations. Her years of hands-on experience in and knowledge of messaging and the cannabis industry enhances Type A Media’s media outreach to cover every possible angle. In other (non-cannabis-related) communications work, Brenda was recently contracted to create and manage a first-ever internal marketing and communications plan for the global Standards & Practices department of one of the world’s largest internet companies; this included designing an intranet site from the ground up, creating and implementing and internal marketing strategy and writing all messaging and materials for internal publication.
Type A Media has offices in New York City and southern California, and has the capabilities and expertise to represent clients—and create successful, exclusive events—around the country.