ABOUT

Type A Media seamlessly merges our passion and track record in PR with our advocacy for cannabis lifestyles and its ever-growing audience. We pride ourselves on combining the full services and accountability of larger firms with the intimate, hands-on client relationship of a specialized agency.13920672_1263503663662902_4413754025746248827_n

Prior to answering our calling in cannabis, our collective expertise was incubated in the ultra-competitive NYC boutique PR landscape at the turn of the millennium. Our experience and clients spanned industries from some of the most exclusive nightlife, dining and red-carpet events in New York, Los Angeles and Miami, to national consumer products, to niche initiatives in a variety of industries.

B&T1Now, we are proud to have created Type A Media as a pioneer in cannabis lifestyle communications to serve the growing cannabis community.

Read WomenGrow: Two Women from New York City’s Public Relations Industry Make a Splash in Cannabis


Tracey Henry is an experienced public relations professional with close to 20 years’ experience in lifestyle, health, culinary and nightlife clients. With a strong focus on media relations, strategic pitching, marketing and brand consulting, Tracey once accomplished a rare “hat trick”—placing clients in three different stories in a single edition—in none other than the New York Times. Her later diagnosis and battle with cancer inspired her to refocus her professional efforts exclusively on the promotion of cannabis-related business, personalities and products. B&T2


Brenda Loughery is a communications expert with strong background in writing and editing in addition to traditional media relations. Her years of hands-on experience in and knowledge of messaging and the cannabis industry enhances Type A Media’s media outreach to cover every possible angle. In other (non-cannabis-related) communications work, Brenda was recently contracted to create and manage a first-ever internal marketing and communications plan for the global Standards & Practices department of one of the world’s largest internet companies; this included designing an intranet site from the ground up, creating and implementing and internal marketing strategy and writing all messaging and materials for internal publication. B&T3


Type A Media has offices in New York City and southern California, and has the capabilities and expertise to represent clients—and create successful, exclusive events—around the country.