In a highly competitive and ever-evolving market, your brand has an advantage with Type A Media’s full-spectrum PR services. We have mastered the essentials for a strong foundation in traditional editorial standards and practices, which, combined with the development and mainstreaming of new platforms, create real results.
Today’s media landscape offers more options than ever to get your message across, and Type A Media utilizes them all for a 360-degree publicity campaign. We know the cannabis industry inside and out—from the laws and regulations that dictate how you do business, to the latest trends poised to propel the industry into the future—and use that knowledge to build brand awareness and loyalty through a multi-disciplined media campaign.
PR Coaching Consult & Personalized Media Strategy
For start-ups and smaller brands, Type A Media has developed a comprehensive “DIY” program that features a completely customized media strategy; a ready-to-go, editorial quality press kit; and a series of three comprehensive, one-on-one consultations to offer expert advice and support every step of the way.
Type A Media’s PR Coaching Consult begins with a detailed client questionnaire that clarifies the current state of your brand and helps you to articulate future goals and expectations, followed by a one-on-one personal Consult for you and your brand. We’ll discuss the questionnaire in detail, your brand goals, review the state of the consumer and media market, any efforts (or missteps) made thus far, and many more issues and options. We’ll talk about your “wish list” of media outcomes and how to best pursue them.
We’ll then have a second Consult during which we provide you with:
- a customized Type A Media PR strategy that includes our analysis of your needs and a simplified, DIY media plan, and
- a standard press kit, which includes one round of review and edits.
As you implement your media strategy, Type A Media will follow-up on your efforts with a third Consult —so you can have the opportunity to ask questions and continue to make the most of your personalized plan.
Type A Media has decades of copywriting and editing experience with a foundation in journalistic standards and styles. Type A Media materials are crafted with an eye towards keywords and industry buzz terms that can be easily altered for site content and SEO, and are expertly written conforming to standard editorial styles (AP/Chicago). From creating or revamping site content to a variety of media and marketing materials, we can help you create branded content that communicates your message.
From traditional launch parties and product rollouts to pop-up events and seminars, Type A Media conceptualizes and manages memorable events that get people talking. We have amassed decades of experience in creating and managing events across the country, ranging from A-list award show after-parties and movie premiere, to intimate, targeted affairs. Type A Media knows how to work with budgets and subcontractors, and can work directly with you, or partner with your multi-level cooperative team, to create, organize, market, manage, and publicize your event.